TikTok released its latest transparency report on Sept. 22, stating that the social media platform removed over 104.5 million videos.
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CULVER CITY, CALIFORNIA - AUGUST 27: The TikTok logo is displayed outside a TikTok office on August 27, 2020 in Culver City, California. The Chinese-owned company is reportedly set to announce the sale of U.S. operations of its popular social media app in the coming weeks following threats of a shutdown by the Trump administration.
In just the first half of 2020, the company received 1,800 legal requests and 10,600 copyright takedown notices. Because of the accusations of investors, tech leviathans, and government officials, TikTok proposed a new initiative called "social media coalition," potentially in partnership with other social media apps.
The transparency report showed an important aspect of the impact of the well-known app. It said that the removed videos because of community guidelines or terms of service violations, made up less than 1% of all the content uploaded on the platform.
This data shows the sheer scale of the service. The company explained that 96.4% of the total removed videos' total numbers were taken down before they were reported, and 90.3% were removed before they received any views.
The company didn't specify if the content were identified using automated systems or by human moderators.
"As a result of the coronavirus pandemic, we relied more heavily on technology to detect and automatically remove violating content in markets such as India, Brazil, and Pakistan," stated the company.
Categories of the videos that were removed
TikTok said that adult content is the biggest category of the removed videos, making up 30.9%. Other video categories include self-harm, violent content, dangerous individuals, suicide, and hate speech.
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BERLIN, GERMANY - SEPTEMBER 21: A young man holding a smartphone casts a shadow as he walks past an advertisement for social media company TikTok on September 21, 2020 in Berlin, Germany. U.S. President Donald Trump has given preliminary approval for Oracle, Walmart and other investors to take over TikTok and create a new U.S.-based company called TikTok Global.
The company removed 37,682,924 videos in India, its biggest market, and 9,822,996 videos in the United States, making it the second-largest market. Vanessa Pappas, TikTok's acting head in the United States, proposed that there should be a social media coalition.
The company said that the proposal was sent to nine executives on other social media platforms. However, TikTok did not specify which apps are included and what their responses are.
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Written by Giuliano J. de Leon
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