Robert Downey Jr, Ashton Kutcher, Other Billionaires Just Invested in a COVID-19 Necessity

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Famous personalities Robert 'Iron Man' Downey Jr., Ashton Kutcher, Gwyneth Paltrow, with celebrity businessmen Mark Cuban, and Marc Benioff had recently invested in one of the most in-demand COVID-19 necessity in America: toilet paper. Aside from them, other names also pop in the list. 

Iron Man retires investing in eco-friendly toilet paper

Robert Downey Jr, Ashton Kutcher, Other Billionaires Just Invested in a COVID Necessity

(Photo : Photo by Kevin Winter/Getty Images)
General view of atmosphere at the world premiere of Paramount Pictures and Marvel Entertainment's "Iron Man 2� held at El Capitan Theatre on April 26, 2010 in Hollywood, California.

We already miss Iron Man from his movies, ever since 'that incident from Avengers: End Game.'

But just in case you still miss him, the actor playing his part (Robert Downey Jr.) has recently invested in something Marvel fans can buy-- or even anyone can buy: a toilet paper!

Interestingly, Robert was not the only one investing in the same company. As first reported via Tech Crunch, he will be joined with his character wife in Iron Man (Gwyneth Paltrow), actor Ashton Kutcher, Seattle Seahawks quarterback Russell Wilson, along with other celebrity businessmen Mark Cuban, and Marc Benioff also invested on the same toilet paper company. 

Other big names from the business sector, like Uber's chief executive Dara Khosrowshahi, Guy Oseary's Sound Ventures, and Code.org founder Hadi Partovi were also partners. 

Surprisingly, even Grammy Award-winning singer/songwriter Ciara, Muse Capital, Ashley, and Marc Merrill, The Chainsmokers' Mantis Ventures, and serial-entrepreneur Grant Ries are also backing up the company. 

All of them invested as much as $3 million to the toilet company. So who is this popular startup?

Introducing eco-friendly toilet paper: Cloud Paper

Robert Downey Jr, Ashton Kutcher, Other Billionaires Just Invested in a COVID Necessity

(Photo : Photo by Jeff T. Green/Getty Images)
Lab technician Debi Grant of Potlatch Corporation Consumer Products Division checks over a new bio-friendly toilet paper called SepticSure, February 9, 2006 in Lewiston, Idaho. SepticSure, developed by Potlatch with premium softness and a thick 2-ply, is designed to break down within 30 seconds after flushing, making it ideal for recreational vehicles, marine toilets, and septic system use. According to EPA published data, one in four U.S. homes is hooked up to a septic tank. The rapid dissolving, soft, biodegradable toilet paper will fill a niche market in the $2.5 billion annual sales of bathroom tissue, nationally

Cloud Paper, a new toilet paper brand that everyone wants to pitch in, is a startup founded by Uber ex-employees Ryan Fritsch and Austin Watkins. 

According to the report, the business idea started more than a year ago. Both of them wanted to start a business that could save the planet through toilet paper. 

As said in their statistics, 15% of deforestation happens due to toilet paper production alone, and roughly 40,000 trees are cut down for US consumers only. 

To solve that, they invented a bamboo-made toilet paper. 

Impressively, the company boasts that an average household that will switch on the bamboo toilet paper can actually save over 250 trees in a forest. 

"We wanted Cloud Paper to be a force for good in the world," said Watkins. "We wanted to find something similar to taxis and trucking in terms of the size of the market and something that could have a really big impact on the community and the environment from day one." 

The company is currently selling its products at the cost of $28 for 24 rolls of the Cloud Paper. 

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Written by Jamie Pancho 

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