CHICAGO, IL - JUNE 14: Engineer and tech entrepreneur Elon Musk of The Boring Company listens as Chicago Mayor Rahm Emanuel talks about constructing a high speed transit tunnel at Block 37 during a news conference on June 14, 2018 in Chicago, Illinois. Musk said he could create a 16-passenger vehicle to operate on a high-speed rail system that could get travelers to and from downtown Chicago and O'hare International Airport under twenty minutes, at speeds of over 100 miles per hour. ( (Photo by Joshua Lott/Getty Images) )
The world's clean energy company and famous electric vehicle manufacturer's Chief Executive Officer, Elon Musk, rants about the media and public's reception of the recently concluded Tesla Battery Day, last September 22. Chief says that it is 'sad,' and that the public has no idea of how hard it is to manufacture prototypes on a large-scale.
Tesla recently concluded its Battery Day, the annual shareholder meeting and showcase event for the public, and several reports are seemingly disappointed in the prototypes that were launched. While some products are appreciated and warmly welcomed with the Tesla Model S ' Plaid's likes,' there are some that are still sought after.
The company's big boss and chief, Elon Musk, shares his frustrations regarding the issue, largely differing from his usual jolly self. Tesla and its CEO faced several talks and speculations that do not favor the company, especially in the absence of some Battery Day promises, starting with the high-volume battery, also known as 'million-range.'
While this year's Battery Day was not what the public expected, lacking in explosive new product releases compared to last years, the 2020 event still brought many innovations for the company, according to Musk himself. According to Electrek, Elon Musk expressed his disappointments in an interview podcast.
The media and public were expecting too much; however, certain factors such as prototype and manufacturing on a large-scale are two entirely different aspects. Elon Musk shares this, saying that the media coverage was sad.
Elon Musk's Interview: Sad Reflection of Understanding
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WASHINGTON, DC - MARCH 09: Elon Musk, founder and chief engineer of SpaceX speaks at the 2020 Satellite Conference and Exhibition March 9, 2020 in Washington, DC. Musk answered a range of questions relating to SpaceX projects during his appearance at the conference.
Elon Musk appeared in Kara Swisher's podcast, as reported by the New York Times, showing the CEO's expressions regarding Battery Day. Musk went as far as saying that the press coverage was a "sad reflection of their understanding."
For Elon Musk to say this, the reactions and coverage got into the CEO's mind and revealed his innermost feelings. The Tesla CEO's 'sadness' on the public's reception shows that he was disappointed that the event's prototypes were not appreciated.
Battery Day, along with the innovations revealed there, was not for 'convincing people,' according to Musk. Soon, the results of the products will 'speak for themselves' added by the CEO. Building a prototype does not necessarily mean having an end product, then 'trivial' copying it for the next creations.
Prototype to Manufacturing, 10,000% Harder: Elon Musk's explanation
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NEW YORK, NY - AUGUST 7: Tesla cars sit inside the service garage at a Tesla dealership in the Red Hook neighborhood in Brooklyn, August 7, 2018 in New York City. On Tuesday, Elon Musk told Tesla employees that he is considering taking the electric car company private, claiming that it may be the best path forward for the company. Shares of Tesla rose over 10 percent after the announcement.
Prototypes may impress people and perceive something that represents the 'end product' of a newly introduced design. However, according to Elon Musk, this is not the case; rather, only one percent of the problem. Despite prototypes being innovations that show possible future technology, many problems still arise while developing it for mass production.
"Large-scale manufacturing, especially of a new technology, it's something between 1,000 and 10,000% harder than the prototype." shared by Elon Musk. Tesla is known to share their prototypes and excite the public of new products; However, several of these teases did not make it into large-scale manufacturing due to several reasons.
These reasons are what Elon Musk wants the public to understand. Some products may be impressive as it is or as prototypes; however, several appeals in large-scale. Not everything done by a technology company may necessarily be a product in its line-up or be immediately available.
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Written by Isaiah Alonzo
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